In the heart of every veteran lies a unique blend of discipline, resilience, and a mission-driven ethos that naturally translates into the entrepreneurial world. The Veteran Owned Business Roundtable (VOBRT) recognizes these intrinsic values, understanding how service and sacrifice shape a distinct business acumen that sets veteran entrepreneurs apart. As we navigate through 2024, it’s crucial to acknowledge the evolving landscape of entrepreneurship and how veteran-owned businesses can leverage their unique skills to thrive in this new era.

The Veteran Advantage in Business

Veteran entrepreneurs bring a wealth of experience and a distinctive approach to the business world. Their military service has instilled in them critical skills such as leadership, strategic thinking, and the ability to operate under pressure—qualities that are invaluable in the fast-paced, competitive business environment. Moreover, their commitment to service and a strong ethical foundation fosters trust and loyalty among customers, employees, and partners.

Adaptability and Resilience

One of the most remarkable traits of veteran entrepreneurs is their adaptability. The military environment, characterized by constant change and the need for quick decision-making, prepares veterans to navigate the uncertainties of the business world with confidence. This resilience is especially crucial in 2024, as businesses face evolving challenges and opportunities presented by technological advancements and changing market dynamics.

Strategic Leadership

Leadership is another area where veteran entrepreneurs excel. The military trains its personnel to lead by example, make decisive actions, and motivate teams towards a common goal. These skills are directly transferable to running a business, where effective leadership can be the difference between success and failure. In 2024, as teams become more diverse and remote work continues to rise, the ability to lead effectively becomes even more critical.

Mission-Driven Focus

Veterans are mission-driven individuals who are accustomed to working towards a clear objective. This focus is a significant advantage in entrepreneurship, where setting and achieving goals is paramount. In 2024, with the increasing emphasis on corporate social responsibility and ethical business practices, having a mission-driven approach not only drives business success but also contributes to building a better world.

What Veteran-Owned Businesses Are Doing Differently in 2024

As we move further into the decade, veteran-owned businesses are poised to lead the way in innovation and adaptability. Here are some key areas of focus for 2024:

  • Embracing Technological Advancements: Staying ahead of technological trends and leveraging digital tools to optimize operations, reach new markets, and enhance customer experiences.
  • Sustainable Practices: Integrating sustainability into their business models, recognizing the importance of environmental stewardship and social responsibility.
  • Diverse and Inclusive Teams: Building diverse teams that reflect the broad spectrum of talents and perspectives, understanding that diversity drives innovation.
  • Remote Work and Flexibility: Adapting to the new norms of work, including remote teams and flexible work arrangements, to attract and retain top talent.

Steps to Take in the Next 30 Days

For veteran entrepreneurs looking to make an impact in 2024, here are actionable steps to start with:

  • Conduct a Technology Audit: Evaluate your current use of technology and identify areas for improvement or innovation.
  • Review Your Sustainability Practices: Assess how your business can operate more sustainably, from reducing waste to sourcing eco-friendly materials.
  • Diversify Your Network: Seek out opportunities to connect with individuals from different backgrounds and industries to broaden your perspective and opportunities.
  • Implement Flexible Work Policies: If not already in place, consider how your business can offer more flexible work arrangements to support your team.


The journey of a veteran entrepreneur is one of continuous growth, learning, and adaptation. The unique skills and experiences veterans bring to the business world are invaluable assets that can drive success in 2024 and beyond. The Veteran Owned Business Roundtable is committed to supporting veteran entrepreneurs in this journey, offering resources, networking opportunities, and advocacy to help them thrive.

We invite all veteran entrepreneurs and those who support them to join us in our mission. Together, we can build a future where veteran-owned businesses lead the way in innovation, sustainability, and social responsibility. Visit www.veteranroundtable.orgto learn more about how you can be a part of this vibrant community. Let’s make 2024 a year of unparalleled success for veteran-owned businesses.

Your mission-driven edge is your greatest asset—let it shine!