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Marketing Versus Advertising Your Veteran Owned Business to Decision Makers

marketing vs advertisingThe growth of your veteran owned business can be dramatically enhanced by implementing a marketing and advertising campaign. You have learned some very valuable business development techniques from your Veteran Owned Business Roundtable (VOBRT) seminars, and one-on-one mentoring sessions. Here are some valuable tips on how to understand why marketing and advertising differ in how you promote your veteran owned business to decision makers.

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Bid or No-Bid?

This is the question that many small business as well as large and prime contractors should ask themselves prior to bidding. What determines whether you should bid or not bid, how should you assess the possibilities of bidding and what are the factors that you should use to Bid or Not to Bid? It is important to establish a Bid/No-Bid process that aligns with your business model. Below is not an inclusive list but a good list to start with to determine to Bid or Not to Bid, there are many things to consider when deciding to Bid or Not Bid.  

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4 Reasons to Develop/Mentor a Veteran Owned Business

business developmentFor many potential Veteran Owned Business owners, creating a business and being successful at it may seem like climbing a mountain. But fortunately for these entrepreneurs Veteran Owned Business Roundtable (VOBRT) has developed an excellent program that makes the destination to business success achievable. They accomplish this by utilizing innovative techniques and programs which successfully develop/mentor a veteran owned business.

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When Is the Right Time to Expand Your Veteran Owned Business?

expansionAs a veteran owned business, you deserve to be very proud of your accomplishment and success. Certainly, Veteran Owned Business Roundtable (VOBRT) considers the improvement you have made by taking full advantage of the strategic webinars, online meetings, one-on-one and regulatory processes sessions contributed to your winning formula. Now you are considering expansion. Here are some very valuable tips to consider as you begin your evaluation process to expand.

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Educating Your Contracting Departments on VOB Requirements

educateContracting departments of businesses need to be aware of the requirements that VOBs must fulfill, in addition to the numerous benefits that working with VOBs provides. In fact, VOBs and SDVOBs are increasingly being sought after by corporations that are seeking supplier diversity. As a result, there are currently 2.5 million VOBs in the country, and they generate more than $1 trillion in sales per year.

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Why the Veteran Owned Business Verification Process Matters

certifiedWhy the Veteran Owned Business Verification Process Matters

 

Veterans should not ignore the importance of having their businesses verified as a Veteran-Owned Business. Veterans are being sought out for many different opportunities within society due to their honorable service. Therefore, having your business verified as a Veteran-Owned Small Business (VOSB) or Service-Disabled Veteran-Owned Small Business (SDVOSB) gives you access to more business opportunities, such as government and corporate contracting.

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5 Key tips for Finding VOB’s and SDVOSB’s

search for VOB5 Key tips for Finding VOBs and SDVOBs

 

From the battlefield to the boardroom, more veterans are venturing into the corporate world in order to start businesses. VOBs and SDVOBs are among the most successful start-ups due to the resilience and excellent leadership skills of their owners. As a result, more customers and corporations are seeking out the services of VOBs and SDVOBs.

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Free Resources for Marketing Your Veteran Owned Business

free resourcesYou have taken the first important step in your post-military career in joining the world of veteran owned businesses. Now you can use those finely developed skills you learned in the service and apply them in the business world. In order to reach that successful destination, you will need to develop marketing strategies that will give you the strategic advantage needed. Here are some excellent free resources that will allow you to achieve business success.

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Creating Accountability to Meet Your Veteran Owned Business Goal Requirements

accountabilityCreating Accountability to Meet your Veteran Owned Business Goal Requirements

Doing business with VOBs has numerous benefits for corporations. They can enjoy exceptional levels of service, strong partnerships, and diverse supply chains. As more corporate buyers seek to increase their partnerships with VOBs, they need to establish mechanisms and benchmarks that will allow their companies to remain accountable to these initiatives.

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What is a Veteran Owned Business Verification and Which One is Best for You?

All Veteran Owned Business verifications are not created equal and may be required to successfully submit a proposal for a government or corporate contracting opportunity. There are definite benefits to verification and it’s important to understand the differences between verifications, where it will be valid and choose the most relevant based on your business goals. Here’s a brief outline of just a few veteran verification processes available.

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